Sales Representative (Beverage) at Rite Foods Limited
About Rite Foods Limited
Rite Foods Limited is a truly world class, proudly Nigerian Foods and Beverages manufacturing company which began food production in March 2008.
- Our company is a major player in the sausage segment of the food industry and is gradually gaining market share in the soft drinks and energy drinks’ segment of the beverage industry in Nigeria.
- Rite Foods Limited manufactures under high ethical standards and hygienic conditions to produce quality products that are fit for consumption.
Title: Sales Representative (Beverage)
Location: Lagos, Yobe, Adamawa, Zamfara, Jos, Minna
Job Purpose
The Sales Representative (Beverage) will be responsible for driving sales execution, product availability, and brand visibility for the company’s beverage portfolio within assigned routes.
- The role focuses on achieving daily and monthly sales targets, ensuring effective outlet coverage, and building strong relationships with retailers and distributors to support market penetration and revenue growth.
Key Responsibilities
Execute daily sales activities and route plans to achieve volume and revenue targets.
Ensure numeric distribution and availability of beverage products across assigned outlets.
- Visit and service retail outlets consistently, ensuring proper product placement and visibility.
- Take accurate orders, follow up on deliveries, and support effective stock rotation at outlet level.
- Implement in-store promotions, merchandising standards, and visibility initiatives.
- Build and maintain strong relationships with retailers, wholesalers, and trade partners.
- Monitor competitor activities, pricing, and market trends, and provide feedback to supervisors.
Ensure timely collection of market data and accurate sales reporting.
Adhere to company policies, pricing guidelines, and route-to-market standards.
Qualification
First Degree or its equivalent in Business Administration, Marketing, Sales, or related discipline.
- Minimum of 3 years’ experience in FMCG sales, preferably within the beverage industry.
Required Skills & Competencies
- Strong selling and negotiation skills
- Customer relationship management
- Route and territory management
- Communication and interpersonal skills
- Basic data recording and reporting skills
- Understanding of FMCG sales operations
Deadline: 27 February 2026
How to Apply
Interested and qualified candidates should apply with the job title as the subject of the email to:
 at Rite Foods Limited){kind=link}
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