Apply for 2026 Marketing Trainee Program (МТР)
Program Overview Tropical General Investments (TGI) Group runs a structured Marketing Trainee Program designed to develop young graduates into disciplined, world-class professionals in marketing and branding functions, by providing intensive induction, hands-on experience across its extensive Nigerian distribution network, and exposure to real commercial operations that build managerial and leadership competencies with a clear path for career progression; the program offers full-time employment from day one, structured training, and comprehensive development support to prepare trainees for future roles within the organisation.
Key Responsibilities
Brand Strategy & Planning
- Develop and execute annual brand plans aligned with business objectives.
- Define brand positioning, target audience, and value pr zaoposition.
- Conduct market analysis, competitive benchmarking, and consumer insights review. Monitor brand health metrics and recommend corrective actions.
Campaign & Communication Management
- Lead development and execution of integrated marketing campaigns (ATL, BTL, Digital). Work closely with agencies to develop compelling brand messaging.
- Ensure consistency of brand identity across all channels.
- Track and evaluate campaign performance (ROI, reach, engagement, conversion).
Innovation & Product Management
- Identify opportunities for new product development and line extensions.
- Lead product launches from concept to commercialization.
- Collaborate with R&D, production, procurement, and sales for seamless execution.
Financial & Budget Management
- Manage brand P&L responsibilities (where applicable).
- Develop and monitor marketing budgets.
- Analyze sales data, profitability, and marketing effectiveness.
Cross-Functional Collaboration
- Partner with Sales, Finance, Supply Chain, and Operations to drive execution.
- Support trade marketing initiatives and distributor engagement activities.
Key Performance Indicators (KPIs)
- Market share growth
- Revenue and profitability targets
- Brand awareness & equity scores
- Campaign ROI
- Successful product launches
- Budget adherence
Program Requirements:
- B.Sc./HND in Marketing, Branding, or other relevant business-related disciplines
- 3-4 years’ Experience in reputed good organizations or has been through MTP in a reputed organization.
- Management/Professional certification
- Graduate degree (MSc/MBA) from a reputable business school (an added advantage)
- Completed NYSC
- Maximum age of 27 years
- CV must contain comprehensive and relevant information about the applicant
Deadline: 13 March 2026
How to Apply
Interested applicant can apply via this link
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