Brand & Marketing Manager at Pullus Africa
Pullus is leveraging on data-driven technology to connect poultry farmers to affordable finance, better markets, advisory services, global best practices and quality inputs.
We are recruiting to fill the position below
Job Title: Brand & Marketing Manager
The role also oversees market research, campaign performance and creative direction to ensure Pullus remains a trusted and recognizable brand in the poultry space.
Key Responsibilities:
Brand Strategy & Management
Develop and implement the overall brand strategy in alignment with company goals.
- Define and maintain brand guidelines, tone and visual identity across all touchpoints.
- Ensure consistent brand messaging across marketing, sales and operational channels.
- Monitor brand perception and recommend strategies to strengthen brand equity.
Marketing Campaigns & Execution
Plan and execute integrated marketing campaigns (digital, outdoor, print, in store and activations).
- Drive product awareness campaigns for new and existing product lines.
- Coordinate promotional activities, seasonal campaigns and customer engagement initiatives.
- Work closely with Sales and Supply Chain teams to align campaigns with demand planning.
- Digital Marketing & Content Oversight
- Oversee social media strategy, content creation and community engagement.
- Manage digital advertising campaigns to optimize ROI.
- Ensure consistent storytelling across websites, social platforms and digital assets.
- Track analytics and performance metrics to improve digital effectiveness.
M8i88arket Research & Insights
Conduct market research to understand consumer behavior, competitors and industry trends.
- Gather customer feedback and translate insights into actionable marketing strategies.
- Identify new market opportunities and product positioning strategies.
- Brand Partnerships & Events
- Develop partnerships with vendors, distributors and relevant stakeholders.
- Plan and manage brand activations, trade fairs, exhibitions and corporate events.
- Build relationships with media partners and influencers where applicable.
Team Leadership & Coordination
88 Supervise marketing officers, content creators and external agencies.
Provide creative direction and ensure quality control of all brand materials.
Foster a performance driven and innovative marketing culture.
Direct Reports:
- Marketing Officers
- Content & Social Media Executives
- Designers (in house or outsourced)
Qualifications & Experience:
Bachelors/ Masters degree in Marketing, Business Administration, Communications, or related field.
- 5–8 years of experience in brand management, marketing, or FMCG marketing roles.
- Strong understanding of digital marketing, brand positioning and consumer behavior.
- Proven experience managing campaigns and marketing budgets.
- Excellent communication, storytelling, and creative thinking skills.
- Experience in FMCG, poultry, or agribusiness is an added advantage.
- Resides in Kaduna or is willing to relocate.
Location: Kaduna
Deadline: Not Specified
How to Apply
Interested Applicant can apply via this link
