Data Researcher & TV Program at Arewa24 Limited
AREWA24 was launched in 2014 to fill a glaring void of locally-produced Hausa language entertainment and lifestyle programming that authentically reflects Northern Nigerian life, culture, music, film, art, cooking and sports
Role Overview
The TV Programs & Data Researcher is responsible for analyzing audience data, market trends, and content performance to support programming decisions.
- This role ensures that AREWA24 TV continues to deliver engaging, high-performing content aligned with audience preferences and business objectives.
Key Responsibilities
Conduct in-depth research on AREWA24’s programs and other television content, including genres, formats, and audience appeal.
- Analyze viewership data, ratings, and audience insights to guide programming strategy.
- Monitor competitor channels and platforms to identify trends and content gaps.
- Provide data-driven recommendations for content acquisition, scheduling, and development.
- Track performance of existing programs and produce monthly analytical reports.
- Work closely with programming, drama producers and commercial teams to align content with audience demand.
- Support the development of new show concepts through audience and market research.
- Maintain databases of program performance, audience demographics, and industry benchmarks.
- Utilize analytics tools and research platforms to interpret viewing behaviors.
Prepare quarterly presentations and reports for management.
Key Requirements
Bachelor’s degree in Media Studies, Statistics, Marketing, Economics, or a related field.
Minimum of 5 years of experience in media research, broadcast analytics, or data analysis.
- Strong analytical and quantitative skills.
- Proficiency in Excel, data visualization tools (e.g., Power BI, Tableau), and research software.
- Knowledge of TV ratings systems and audience measurement methodologies.
- Understanding of content trends across TV and digital platforms.
- Excellent written and verbal communication skills.
- Strong attention to detail and ability to work under tight deadlines.
Preferred Skills
Experience working in a television network or media organization.
- Familiarity with audience measurement tools (e.g., MPS / AMPS, Nielsen or similar systems).
- Ability to translate complex data into actionable insights.
- Passion for television content, entertainment trends, and storytelling.
Competencies
- Analytical thinking
- Strategic insight
- Communication & presentation
- Collaboration
- Attention to detail
- Time management
Performance Indicators
- Accuracy and relevance of research insights
- Contribution to successful programming decisions
- Improvement in audience engagement and ratings
- Timeliness of reports and analysis
Deadline: 30 April 2026
Method Of Application
Interested and qualified candidates should submit the following:
- A detailed CV
- A cover letter highlighting relevant experience
Applications should be sent to:
with the subject line: “Researcher - Studio Productions”
إرسال تعليق