Marketing & Growth Manager at WhistleBlowNG Salary: ₦400k - ₦500k monthly
WhistleBlowNG is a civic-tech platform designed to empower citizens to safely report corruption, misconduct, and societal issues across Nigeria.
- We believe that transparency is the cornerstone of a functioning society.
- However, the fear of retaliation often silences those who witness wrongdoing.
The Role
We are looking for a highly capable, data-driven, and culturally attuned Marketing & Growth Manager to scale our platform to millions of Nigerians.
- You won't just be running native ads; you will be responsible for user acquisition, virality, community building, and establishing trust across diverse demographics in Nigeria.
Key Responsibilities
User Acquisition & Growth: Design and execute scalable strategies to acquire users across Nigeria, utilizing organic (social, SEO, content) and paid channels.
- Virality & Network Effects: Develop campaigns and features that incentivize users to organically share the platform within their communities and networks.
- Brand & Trust Building: Establish WhistleBlowNG as a safe, credible, and essential tool for Nigerians.
- Manage public relations, partnerships with CSOs (Civil Society Organizations), and key influencers.
- Data Analytics: Set up tracking, analyze user behavior, and continuously optimize campaigns for lower CAC (Customer Acquisition Cost) and higher activation rates.
- Community Engagement: Foster an active online community and address user concerns regarding safety, anonymity, and impact.
Requirements
Proven track record in growth marketing, user acquisition, or product marketing, specifically scaling consumer products within the Nigerian market.
Deep understanding of Nigerian internet culture, social media platforms (Twitter, WhatsApp micro-communities, Facebook), and local languages/nuances.
- Strong analytical skills with experience in growth hacking and data-driven decision-making.
- Excellent written and verbal communication skills.
- A passion for social impact, civic tech, and creating a better Nigeria.
Job Type: Remote
Qualification: BA/BSc/HND
Location: Nationwide
Salary Range: ₦400k - ₦500k monthly
Deadline: April 30
How to Apply
To ensure we find the absolute best fit, our application process requires a practical strategy project.
To be considered, you MUST submit this project along with your resume.
The Project: "The One Million User Roadmap" Craft a strategic 2-4 page plan detailing how you would scale WhistleBlowNG to 1 million active users within 12 months with a hypothetical marketing budget of ₦5,000,000
Your submission should include:
Go-to-Market Strategy: Which demographics, states, or groups will you target first and why?
- Channel Breakdown: How will you distribute the budget across different channels (e.g., social, influencer, grass-roots, PR)?
- Virality Loop: What specific campaigns or platform mechanics will you design to make reporting and sharing go viral?
- Trust Framework: How will your marketing address the natural fear of whistleblowing and convince users that the platform is 100% safe and anonymous?
- Verifiable Proof: Include links or case studies of a past campaign you executed that scaled a product or community significantly in the Nigerian market.
Explicitly describe your role and the resulting metrics.
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