Route to Market Officer at Dangote Industries Limited
Job Summary
We are currently seeking a highly motivated and experienced Route to Market Officer to join our team.
- As the Route to Market Officer, you will assist in developing strategies to optimize trade channels and retail outlets.
- You will work closely with the sales team to ensure effective coverage of outlets, merchandising, and increasing the number of Dangote Cement handlers in the market.
Key Duties & Responsibilities
Commercial planning & activation:
Support with regional inputs, operational planning, and driving activity execution, as well as measuring the effectiveness of trade activities within coverage.
- Implement all central and regional trade activities to close volume gaps within coverage.
- Work with the regional sales team to execute sales drivers to enhance sales and deliver regional volume targets.
- Interfaces with Sales & Distribution on execution of promotions.
Customer Marketing
It is the most strategic part of trade marketing. Support the development and execution of brand growth drivers and channel/ trade strategies considering regional peculiarities.
- Identify and understand key growth drivers of sales within coverage - Regional Profiling to be developed, reported, and updated quarterly.
- Develop and implement a periodic field accompaniment plan with the field sales team to generate trade insight, Customer priorities, and opportunities for growth.
- Work with Regional Sales and Distribution teams to implement the Win At Retail (WAR) strategy.
Market Development:
This part of trade marketing focuses on strategic positioning of our brand - ensuring superior positioning vs competition
- Runs customers and specific market development projects.
Education and Work Experience:
- Minimum of 3 - 6 years of relevant work experience
- Bachelor's degree or its equivalent in Management Sciences, Marketing & Business Management
- Experience working with productivity suites such as Microsoft Word, Excel, and PowerPoint
Benefits
- Private Health Insurance
- Paid Time Off
- Training & Development
- Career Development
Location: Head Office - Lagos, Head Office - Lagos
Company: Dangote Industries Limited
Job Role: Route to Market Officer
Business Unit: Dangote Cement Plc
Location: Jos
How to Apply
Interested applicant can apply via this link
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